Exclusive to The Sims 3 Store, The Sims 3 Hidden Springs is a new digital-download world that allows you to meet all-new Sims, explore new venues and locations, and discover exclusive new items. Play The Sims 3 like never before with the all-new Fountain of Youth, perhaps your Sims’ wish to be forever young will come true? Hidden Springs is a luxurious resort town surrounded by picturesque mo... more.

Take a deep dive into the wonders and joys of each age with a whole spectrum of rich life experiences. The EA Play Label of Electronic Arts Inc, today announced that The Sims 3 ™ Generations Expansion pack* is in development and will hit store shelves worldwide this spring. Players will be able to take the reins and act out life’s most humorous and memorable moments from childhood to teen... more.

The freedom of The Sims 3 will inspire you with endless creative possibilities and amuse you with unexpected moments of surprise and mischief! Create over a million unique Sims and control their lives. Customize everything from their appearances, to their personalities and even the home of their dreams. Then, send your Sims out to explore new locations around town and to meet other Sims in th... more.

The Sims players will soon have a reason to stay out late on the town! The EA Play Label of Electronic Arts will release this fall The SimsTM 3 Late Night Expansion pack*, the newest expansion to The Sims 3, the best-selling PC game of 2009**. The Sims 3 Late Night gives players all-access and lets them loose on a vibrant, active downtown scene where they’ll rub elbows with celebrities a... more.

Buckle your seatbelts and take a ride with the windows down. The Sims Studio announced today that The Sims 3 Fast Lane Stuff pack is under development and will be available this autumn at retail stores worldwide and through digital download at www.TheSims3.com. As the first stuff pack dedicated to vehicles and the fast-lane lifestyle, The Sims 3 Fast Lane Stuff pack allows you to choose fr... more.

Accessible Tool Available as Free Download This Summer EA RELEASES THE SIMS 3 CREATE A PATTERN TOOL – GIVING PLAYERS THE ABILITY TO PUT ANY PATTERN DESIGN IMAGINABLE INTO THE SIMS 3 AND ITS EXPANSION PACKS EA’s The Sims Studio is putting the power of pattern creation directly into The Sims 3 players’ hands! Available this summer as a free download on www.TheSims3.com, The Sims 3 C... more.

Players“Drive The Change” and Reap Benefits of Electric Vehicles Inside World’s Best-selling PC Franchise* Electronic Arts Inc. (NASDAQ:ERTS) and Renault today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe... more.